Steve Hanson Prenexus Health

Deep Dive: Prebiotics 2018

Some quotes from a recent report on the prebiotics category: “Because each individual’s gut microbiome make-up is different, the impact of different types of prebiotics may affect people differently. Understanding how each specific prebiotic works in terms of growing beneficial bacteria along with combinations of prebiotics will be critical for contributing to the long-term growth […]

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What is a Prebiotic?

More consumer education is necessary in order for individuals to understand the benefits of prebiotics. The category is poised for significant growth over the next five years. Prebiotics support digestive health and other health conditions by feeding beneficial bacteria in your gut microbiome. Here I’m quoted in this article with FoodDive.com: What is a prebiotic?

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Prebiotics Gaining Awareness Among Consumers

The current market situation for prebiotics looks very promising. The category is poised for significant growth over the next five years. Prebiotics support digestive health and other health conditions by feeding beneficial bacteria in your gut microbiome. Here I share findings from an awareness study done on prebiotics by the Global Prebiotics Association.Prebiotics as a […]

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2017 Ingredient Trends to Watch: Prebiotics

Nutritional Outlook has predicted that prebiotics are a trend to watch for ingredients in 2017. Here is a link to the article: 2017 Ingredient Trends to Watch for Food, Drinks and Dietary Supplements: Prebiotics “It is important to understand that we are early in the category development for prebiotics, but we know there is growing consumer […]

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Mushroom Market Expands

The market for medicinal mushrooms in health ingredients continues to grow. Mushrooms have largely been positioned for condition-specific products for immune function and cancer support. Although nutrition industry influencers and natural product practitioners know the health benefits of mushrooms, these benefits have not been realized by mainstream consumers. Instead, U.S. consumers associate mushrooms as something to use […]

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Prebiotics Market Opportunity Grows

Prebiotics are non-digestible ingredients that promote the growth of beneficial bacteria in the digestive system that result in health benefits. It is an area of increased study along with market growth. In this article written for NutraIngredientsUSA.com, I discuss the market opportunity and key drivers of market growth. With my role with Prenexus Health, we […]

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