2017 Ingredient Trends to Watch for Food, Drinks and Dietary Supplements: Prebiotics
“It is important to understand that we are early in the category development for prebiotics, but we know there is growing consumer interest. According to a recent Food & Health Survey published by the International Food Information Council, one-third (33%) of Americans are trying to consume probiotics, and more than 10% are trying to consume prebiotics,” says Steve Hanson, executive vice president of marketing and business development, Prenexus Health.