Here’s a link to a video of me talking about the attributes of building a successful nutrition brand.
Great industry brands have:
1) Innovation – through product development, intellectual property and scientific support
2) Brand development – with segment-specific marketing, brand consistency and planning
3) Customer service – sales and technical support focused on responding to customer needs
http://newhope360.com/ingredients/fi-how-series-what-secret-building-successful-nutrition-brand
